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Towards five hundred years of Reformation

How does religious travel contribute to inbound tourism in Germany?

In 2015, for the first time ever, around eighty million overnights stays were made by foreign visitors in Germany, up by 5.4 per cent compared to 2014 and a twenty million increase when looking back to 2010. Germany’s most important source markets contributing to this... Lees meer

Putting religious heritage on the map

The Cultural Routes of the Council of Europe and religious heritage tourism

Europe offers a wide variety of historic and cultural tourism itineraries crossing several regions and countries and providing a living example of the rich and impressive European common heritage. The Council of Europe launched the Cultural Routes programme in 1987,... Lees meer

Religious heritage tourism in an art city

The challenge of communicating meaning

At the centre of the Italian peninsula is Tuscany, a region which every year welcomes upwards of 25 milion visitors, drawn by its nature, cuisine and – of course – its cultural heritage. Even today, in the era of global mass tourism, many people come to cities such as... Lees meer

Waardering voor het loyaliteitsprogramma?

Bezoekers, beloningen en klantbinding in Parktheater Eindhoven

Het kernpubliek van theaters is van groot belang. Uit analyses van diverse theaters blijkt dat gasten die zes keer of vaker het theater in één jaar bezoeken gemiddeld circa 500 euro per jaar besteden. Dit is zes tot acht keer zo veel op jaarbasis in vergelijking met... Lees meer

Power of Community Building through Social Media

supporting religious cultural heritage tourism in Europe

Funded by the Erasmus+ programme of the European Union, my colleagues of EuropeTour across Italy, Spain, Austria, Bulgaria, Romania, Poland, Germany and Belgium, meet several times a year to discuss & develop (Social Media) guidelines and training modules for... Lees meer