Amusement
Our biggest challenge is to innovate and improve standards of service and frequency of visit.
Malcolm Nicholls, group operations director, Alied Leisure
Arts and heritage
Business sponsorship is becoming an increasingly important part of the arts funding equation.
Colin Tweedy, chief executive, Arts & Business
Funding will become more diverse and there will be a greater drive for self-generated income. The real change and innovation will not
be in building or displays but in programmes. And regardless of their economic or social status, museums must become more central to the society they serve.
Mark Taylor, director, Museums Association
Cinemas
In ten years there wil be five major operators in the UK, showing interactive films in cinemas which offer internet access and a greatly enhanced food and beverage offer.
Steve Wiener, chief executive, Cine-UK
The out-of-town leisure experience will disappear in ten years
Dave Harris, UK and Ireland vice president, UCI Cinemas
Hotels and holidaycentres
In the world of tomorrow, quality time will be even more at a premium, and there will be an increasing preoccupation with well-being and selffulfillment.
Peter Moore, managing director Center Parcs.
Within ten years, people will book hotels by brand, whereas at the moment it is by product.
David Michels, chief executive, Hilton International.
Local authorities
With an ageing population and an ever-changing demand for new services the private/public partnerships will be key.
Bob Harris, arts and leisure panel chairman, Association of London Government.
Nightclubs
Venues must earn a reputation for great hardware (building, design layout, sound and light) or great software (music policy, promotions, entertainment).
Ian Rock, former managing director European Leisure.
Restaurants, pubs and bars
Consumers will visit restaurants more; drink less beer and more wine and water; travel and stay away; look for more family venues and they will pop down the local less. Above all consumers will expect higher standards of service, but in turn will spend more on each visit.
Brian Stewart, chief executive, Scottish & Newcastle
In the YOs of the future you will, from your eating station:
Control of your own music level, personal air conditioning and auto seat adjustment;
Be able to read a TV menu at your place and order by pressing a
button;
See intelligent plates arriving with you on the conveyor;
Have your waitress measure your plate stack electronically;
Be able to video dine with friends in New York or Paris.
Have See YO! Sushis conveyors link floors with spirals and pater nosters and visit a vertical restaurant in Oxford Street.
Simon Woodroffe, managing director, Yo! Sushi
Sport
It is crucial that more and more people make use of their local
recreation facilities as sports becomes more renowned for its contribution to the social exclusion, healthy living and lifelong learning agendas. A major emphasis will be on encouraging young people to participate in regular physical activity, while sport for the over-45s is also a crucial target to focus on.
Ralph Riley, chief executive, Institute of Sport and Recreation Managers
Tourism and attractions
Electronic media will never be as good as or better than real
experiences. More people compete for the opportunities of the real experiences of being there, which is a function of place (home and destination), accessibility, cost, time and capacity. At present this is managed through market price mechanisms. In the future the social dimension of tourism will become more important. Leisure tourism is optional and will effectivele become rationed.
Ken Robinson, director of operations, New Millennium Experience Company
